房地產(chǎn)項(xiàng)目介紹翻譯-中英對照
周邊環(huán)境
加州洋房 位于華南廣場西側(cè)坡地之上，步行較為困難。除東南角瀕臨羅馬假日大酒店（規(guī)劃）之外，其余東北、西、南、北均環(huán)繞建成住宅小區(qū)，居住氛圍濃厚。周邊配套齊備，交通發(fā)達(dá)，出則繁華，入則寧靜
動力院景 位于華南廣場西側(cè)，西側(cè)與加州洋房相連。項(xiàng)目東側(cè)為目前區(qū)域較大的旺順閣酒店，東北銜接金山高爾夫練習(xí)場，南側(cè)為羅馬假日大酒店（規(guī)劃）。項(xiàng)目距離華南廣場距離極近，小區(qū)門口即有公交車出行
Name of project Surrounding environment
Foreign-style house of Jiazhou Located in the slope land in the west of Huanan Square. It is relatively difficult for walking. Except that the southeast corner is close to the vacation hotel of Rome (planed), the other parts of the northeast, the west, the south and the north is surrounded in a residential district. It has a strong atmosphere for inhabitation. Facilities for living are complete and perfect around. The traffic is well developed. The surrounding environment is convenient and living environment is quiet.
Sight of Dongli Located in the west of Huanan Square and in adjacency with foreign-style house of Jiazhou in the west. The east of part of project is the Wangshuen pavilion hotels with a large area at present; the east north street is close to the golf range of Jinshan in the Northeast. The southern side is for the vacation hotel of Rome (planed). Project is not far away from the Huanan Square. The bus station is available near the gate of residential district.
項(xiàng)目名稱Name of project 周邊環(huán)境
幸福里 東側(cè)為家年華項(xiàng)目，與家年華共同組成泉水人家項(xiàng)目。南北側(cè)均為地塊，西側(cè)為友好園，項(xiàng)目內(nèi)部擁有小學(xué)和幼兒園，距離輕軌站較近，交通較為便利，配套較差
家年華 西側(cè)為幸福里，與幸福里共同組成泉水人家項(xiàng)目。東側(cè)為東北快速路，南北側(cè)均為地塊，西側(cè)為友好園，項(xiàng)目內(nèi)部擁有小學(xué)和幼兒園，距離輕軌站較近，交通較為便利，配套較差
錦泉源CD區(qū) 東側(cè)為東快路，西側(cè)為錦泉源AB區(qū)，北側(cè)為泉華小區(qū)，南側(cè)為楓丹麗城地塊，居住氛圍較好。交通不便，配套相對較好，項(xiàng)目內(nèi)部有學(xué)校和小型商業(yè)群
龍畔金泉2組團(tuán) 位于東快路東側(cè)，距離輕軌站最近。區(qū)域待開發(fā)土地眾多，目前雖有一組團(tuán)居住，但小區(qū)整體形象沒有完全形成。區(qū)內(nèi)有重點(diǎn)高中，其余配套較差，小區(qū)居民如有大宗購物或者其他活動需前往華南區(qū)域
奧林園（加推） 東側(cè)為美域盛景，西側(cè)為華東路，南側(cè)為待開發(fā)地塊，北側(cè)為金色陽光家園。交通十分便利，配套一般
富士莊園二期 東側(cè)為幸福里，西側(cè)為美域盛景，南側(cè)為友好園，北側(cè)為楓丹麗城。位于泉水核心位置，交通較為不便，配套不全，全賴小區(qū)內(nèi)部的會所、游泳池和網(wǎng)球場。
Project name Name of project Surrounding environment
Xingfuli The east side is the project of Jianianhua, which constitutes the project of Quanshueirenjia together with Xingfuli. The north and south side is an open space. The west side is the Youhao Garden. There are primary school and kindergarten available in the project. The project is relatively close to station of light standard rail. The traffic is comparatively convenient. Facilities for living are relatively inconvenient.
Jianianhua The west side of the project is Xingfuli, which constitutes the project of Quanshueirenjia together with Xingfuli. The east side is the Kuaisu Road of Northeastern. The north and south side is an open space. The west side is the Youhao Garden. There are primary school and kindergarten available in the project. The project is relatively close to station of light standard rail. The traffic is comparatively convenient. Facilities for living are relatively inconvenient.
Jingquanyuan CD area The east side of the project is Dongkuai road. The west side is AB area of Jingquanyuan. The north side is the district of Quanhua. The southern side is an open space of Fengdanli District， which has a comfortable residential atmosphere. The traffic is inconvenient, and the facilities for living are relatively better. There are schools and small-scale commerce group inside the project.
The 2nd housing cluster of Longbanjinquan Located in the east of Dongkuai road. It is close to station of light standard rail. The open space for developing is numerous in this area. Although only one housing cluster was housed at present, the overall image of the district has not totally taken shape. There is a key senior middle school in the residential district. The other facilities are not very convenient. Shopping or other activities of the residents in the district may go to the area of Huanan.
Aolin Garden ( recommanded) The east side of the project is Meiyu Sight. The west is the road of Huadong. The southern side an open space for developing. The north side is the Golden Sunshine Garden. The traffic is very convenient and has good facilities for living.
The second phrase of Fushi Garden The east side of the project is Xingguli. The southern side is the Youhao garden. The north side is the Fengdanlichang, which located in the center position of the spring. The traffic of the project is comparatively inconvenience. The facilities for living are not form a complete set. There are meeting room, swimming pool and court available inside the residential district.
Region Age, career, source and family structure Purchase purpose Value orientation Features of house purchasing
泉水 25-30歲左右的年輕人 結(jié)婚或過渡 關(guān)注區(qū)域交通情況是否便利，喜好經(jīng)濟(jì)型產(chǎn)品 此類客群一般有較為穩(wěn)定的收入，但首付能力差，因此喜好低總款、小面積，具有創(chuàng)新感的產(chǎn)品。
受市內(nèi)高房價(jià)擠壓需求換房的家庭 改善居住條件 關(guān)心產(chǎn)品品質(zhì)和戶型，喜好較為適居產(chǎn)品 支付能力強(qiáng)，需求二居以上產(chǎn)品
Region Age, career, source and family structure Purchase purpose Value orientation Features of house purchasing
Spring Young people about 25-30 years old Get married or in transition period Pay close attention to the traffic situation of the area; fond of the economy products This kind of clients have a guaranteed incomes, but the ability of the down payment is poor; fond of the low total fund, small area and products with innovative sense.
Familis whcih feel pressured by the high house price of urban area and have the demand to change the residential house Improve the residential conditions Care about the quality of the products and house style; comparatively fond of comfortable living environment Strong payment capability; fond of the house of two bedrooms or above
Name of project Marketable products Unmarketable products Main selling point Marketing and spread strategies Reasons of success and failure
加州洋房 多層 小高層 西班牙風(fēng)格、小三室、經(jīng)濟(jì)型別墅、一層下躍 十年六成房貸多付的利息一次性補(bǔ)貼，美式雙語幼兒園、游艇開盤儀式、業(yè)主植樹節(jié) 產(chǎn)品創(chuàng)新程度高、引領(lǐng)潮流，定價(jià)較為合理
動力院景 100㎡左右可拓展空間產(chǎn)品 130㎡以上大面積三室產(chǎn)品 贈送超大入戶花園，后期允許封閉。建安標(biāo)準(zhǔn)較高，位置優(yōu)越 報(bào)紙推廣、地盤包裝、拱門、空飄 抓住客戶喜好附贈面積心理，但面積控制較差
Name of project Marketable products Unmarketable products Main selling point Marketing and spread strategies Reasons of success and failure
幸福里 90㎡以下產(chǎn)品 高層大面積產(chǎn)品、轉(zhuǎn)角華型，不足80萬的樓和頂樓 大連市北部首個溫情社區(qū)、建安標(biāo)準(zhǔn)高、限價(jià)房 高頻次報(bào)廣、地盤包裝、房交會、中華路沿線道旗 專業(yè)代理機(jī)構(gòu)打造，距離輕軌較近
家年華 90㎡以下產(chǎn)品 二期小高層 建安標(biāo)準(zhǔn)高限價(jià)房 組織客戶看電影、地盤包裝、房交會 距離輕軌較近
錦泉源CD區(qū) 多層 小高層 60-70㎡經(jīng)濟(jì)型兩居
超低多層價(jià)格 報(bào)紙推廣 無營銷概念
產(chǎn)品品質(zhì)差
龍畔金泉2組團(tuán) 90㎡以下產(chǎn)品 117㎡的兩居和200㎡左右的躍層 超大社區(qū)、距離輕軌最近、區(qū)內(nèi)設(shè)重點(diǎn)高中 輕軌沿線路牌和車體廣告、報(bào)紙推廣 營銷手法極差
產(chǎn)品品質(zhì)較低
奧林園五期 70㎡以下產(chǎn)品 一樓和頂樓、大面積產(chǎn)品 交通便捷、多層產(chǎn)品、躍層產(chǎn)品 報(bào)紙推廣 無營銷概念
產(chǎn)品品質(zhì)一般
富士莊園二期 獨(dú)棟別墅 小高頂樓和端單元 景觀環(huán)境、容積率和居住密度低、戶型好 報(bào)紙、雜志、電視宣傳和地盤包裝、客戶回饋活動 泉水區(qū)域唯一別墅、周邊環(huán)境差、高檔歸屬感不強(qiáng)
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Name of project Marketable products Unmarketable products Main selling point Marketing and spread strategies Reasons of success and failure
Foreign-style house of Jiazhou Multi-layer Small scale high residence Spain's style; small three bedroom; economy villa; one story The one-time housing subsidy of the interest of 60% housing loan in ten years, American bilingual kindergarten, yacht maiden voyage ceremony and the owner's Treeplanting Day The innovation degree of products is high, lead the trend, and the price is comparatively rational.
Sight of Dongli About 100M2 explorable space The residential area above 130M2 with three bedrooms Offer oversize garden links to the home; allow sealing on later phrase. High safety factor of the building; the location is superior The newspaper promoting, domain packaging, arched door, floating style Catering the psychology of customer that interested in the attached area but the area controlling is worse
Name of project Marketable products Unmarketable products Main selling point Marketing and spread strategies Reasons of success and failure
Xingfuli Residential housing under 90M2 Residential housing of large area, turning corner type; the building and garret are fewer than 800,000 First wormhearted community of the north of Dalian; High safety factor of the building; residential housing with limited price; The high frequency newspaper promoting; domain packaging; Housing Trade Fair; Flag promoting alone the Zhonghua Road Designed by the professional agency; close to the station of light standard rail
Jianianhua Residential housing under 90M2 Small scale high residence of the second phrase High safety factor of the building; residential housing with limited price; Organize customer to go to the cinema; domain packaging; Housing Trade Fair; Close to the station of light standard rail
Jingquanyuan CD area Multi-layer Small scale high residence 60-70M2 economy residential house with two bedroom;
Low price of multi-layer Newspaper promoting Free of marketing concept;
poor quality of products
The 2nd housing cluster of Longbanjinquan Residential housing under 90M2 Two bedroom 117 M2 and 200 M2 skip floor apartment Oversized community; Close to the station of light standard rail; key high school in the residential district; Advertisement along the signpost and car body; newspaper promoting Poor marketing strategy;
The quality of the products is relatively poor;
Aolin Garden ( recommanded) Residential housing under 70M2 Large area residence in the first floor and top floor; Convenient traffic; multi-layer products of traffic; skip floor apartment Newspaper promoting Free of marketing concept;
average quality of products
The second phrase of Fushi Garden Villa The small high penthouse and unit Scenic environment; low volume rate and density of inhabitation; good type of residential house Promotion of newspaper, magazine and TV; domain packaging, customer feedback activities Only villa of Spring District; poor surrounding environment; top-grade sense of ownership are not very strong
2012.10.25